Cost / Oz & Pour
The two per-unit numbers that turn a bottle price into a drink cost. Useful for comparing products and writing recipes.
Updated May 6, 2026
Bottle prices don't compare cleanly. A 750ml at $25 and a 1.75L at $48 sound similar until you do the per-ounce math. Cost per ounce and cost per pour are the per-unit numbers PourCost shows everywhere.
Cost / Oz
What one ounce of the product costs you. Product cost divided by container ounces.
Cost / Pour
What one pour costs you. Cost per ounce times pour size.
Worked example
A 750ml bottle costs $25. A 750ml is 25.4oz. So cost per ounce is $25 divided by 25.4, which is $0.98 per ounce. If you pour 1.5oz of it into a Manhattan, the cost per pour is $0.98 times 1.5, which is $1.47.
Why both numbers exist
Cost per ounce is for comparison shopping. Two distributors are quoting you the same gin in different sizes. Cost per ounce tells you which one is actually cheaper.
Cost per pour is for recipe building. It's the number that flows into a cocktail's ingredient cost. When you change a pour size from 1.5oz to 2oz, this is the number that moves.
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